The mantra that will change your future.
Age is not your enemy. Inaction is.
Most people think ageing is decline. We don’t.
At TOIG, we believe getting older is an invitation to build, to evolve, to strengthen what really matters.
Muscle, discipline, endurance, resilience these aren’t things we lose. They’re things we either protect or surrender.
After 40, muscle mass becomes harder to build.
After 60, you start losing it fast.
But that’s not an inevitability. It’s a challenge.
And if you live by one simple mantra
“The older I get, the fitter I get”
you turn every year into a statement of intent.
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Men’s Softstyle Tank Top
£32.00 Select options This product has multiple variants. The options may be chosen on the product page -
Three-Panel Fleece Hoodie
£45.00 – £62.30 Select options This product has multiple variants. The options may be chosen on the product page -
Unisex Crewneck Sweatshirt
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Women’s Motivational Racer Tank Top
£32.00 Select options This product has multiple variants. The options may be chosen on the product page -
Men’s Softstyle Tank Top
£32.00 Select options This product has multiple variants. The options may be chosen on the product page -
Unisex Motivational T-Shirt
£32.00 – £35.00 Select options This product has multiple variants. The options may be chosen on the product page -
Zip Hoodie
£45.00 Select options This product has multiple variants. The options may be chosen on the product page -
Unisex Motivational T-Shirt
£32.00 – £35.00 Select options This product has multiple variants. The options may be chosen on the product page -
Moisture Wicking Tee
£35.00 – £40.00 Select options This product has multiple variants. The options may be chosen on the product page
The Longevity Mindset
Inspired by the science. Driven by the mindset.
Dr Peter Attia, longevity expert and physician — talks about the Centenarian Decathlon:
“What do you want your body to be able to do at 80 or 90? Train for it now.”
That means lifting. Moving. Stretching.
Not for vanity — but for function, freedom, and the long game.
Longevity isn’t just about living longer, it’s about living better, for longer.
Book to read: Outlive
Take a Stand!
This brand isn’t about age. It’s about attitude.
At TOIG, we’re not here to shame you into fitness.
We’re here to invite you into power.
Because the benefits of being fit don’t stop at your body, they bleed into every part of your life:
- Mental clarity
- Emotional control
- Better relationships
- Increased energy
- Reduced disease risk
And a stronger, more capable you
So whether you’re 35 or 75, you’ve got two options:
Sit back and soften — or stand up and build.
If you’re ready to take control of your future, start with your wardrobe.
